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Brand Strategy Magazine

Brand Strategy magazine

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Brand Strategy

Category: Marketing Magazines

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Brand Strategy is the monthly, thought-leading journal of brand management for client marketers and their agencies.

Brand Strategy is the thought-leading journal of brand management for client marketers and their agencies. After leading the debate on branding issues for over a decade, it is has been relaunched to cover all aspects of brand activity through to the ways that a brands customers react with it. Brand Strategy is a must-read for the key stakeholders of the marketing ndustry - marketing directors and brand managers of client companies, brand specialists from consultancies and account directors, strategy directors and managing directors of ad and design agencies. Key subscribers include McDonalds, Mars, Procter & Gamble, McKinseys, Prudential Corporation, Saatchi & Saatchi, Abbey National, Bacardi, BT, BMW GB Ltd and Honda UK.

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