Emap Consumer Media to launch GRAZIA
25th October 2004
Emap Consumer Media (ECM) is to launch Grazia, Britain’s first weekly glossy, in Spring 2005.
Grazia will transform the women’s glossy market by offering readers and advertisers glamour, gossip and style every week.
Paul Keenan, Chief Executive of ECM, commented:
“Grazia is ground breaking and innovative and right for Britain’s discerning, stylish women.
“From Spring 2005 women won’t have to wait a whole month for their glossy fix. For those who need to know what’s hot right now in fashion and life in general – Grazia will be both gorgeous and compelling”.
“In today’s culture, when immediacy is demanded and value for time desired, Grazia will be the most modern glossy in Britain.”
ECM anticipates Grazia will sell in excess of 150,000 copies weekly in its first year, making it a significant new title on the newsstands. ECM will invest up to £16 million to take the title to breakeven.
It will uniquely offer advertisers a glossy, paid-for package with strong reach and frequency – ensuring it delivers both brand building and tactical communication.
ECM has secured a license for the title from Italy’s market leading publisher Mondadori. Grazia was launched in Italy in 1938 and is acclaimed as one of Europe’s leading fashion weeklies. Edited by Carla Vanni, the Italian GRAZIA is Italy’s most prestigious women’s weekly. Its impeccable fashion credentials, calibre and knowledge of what modern women want will help the title quickly establish a winning personality in Britain.
The Grazia business in the UK will be led by ECM’s David Davies as Managing Director and Fiona McIntosh as Editor-in-Chief. Abby Carvosso is Publisher, Anne-Marie Lavan Head Of Marketing and Helen Lederer Business Director.
Paul Keenan added:
“This team has a strong track record of launching and publishing desirable glossy women’s magazines. What we are doing here is important because it is innovative and bold. It will grow the market and bring something new to readers and advertisers. Grazia will be a key part of ECM’s women’s magazine portfolio complementing heat, Closer, Pop, New Woman, Top Santé and more.”
For further information contact Sarah Ewing, Communications Director, Emap Consumer Media, on 0207 859 8411 or 07740 110 788 or sarah.ewing@emap.com
NOTES TO EDITORS:
Emap Consumer Media comprises the majority of the company's consumer magazine portfolio in the UK and overseas, with the exception of France. Over 70 titles in the UK, many with market leading positions serve the motoring (Emap Automotive), special interest (Emap Active), women's and youth (Emap Elan), women’s weeklies (Emap Entertainment) and men’s lifestyle and style (Emap East) markets. FHM publishes editions in 27 countries, including the UK, France, Germany, Spain, Australia, China and the US.
Emap Consumer Media is a division of Emap plc, one of the UK’s leading media companies. Emap plc leads the marketplace with a strong portfolio of over 400 products including FHM, Kiss, Heat, Nursing Times, Health Service Journal, Spring Fair, MaxPower, Kerrang!, Smash Hits!, Télé Star, Auto Plus and Pleine Vie. It owns and develops leading edge brands in radio, TV, consumer magazines and B2B (magazines, conferences and exhibitions) in the UK, France and around the world.
The Mondadori Group, with more than fifty subsidiary and associated companies, both in Italy and abroad, covers the whole range of publishing activities, from the creation of products to printing, marketing and distribution.
With a market share of 42% and 50 titles, the Mondadori Group is Italy's biggest publisher of consumer magazines and one of the leading operators in the sector in Europe. Since its founding, the company has been a driving force in magazine publishing. In 1938 Monadaori launched Grazia, the first women's magazine in Italy. In 1950 Mondadori launched Epoca Italy's first weekly illustrated magazine and is the publisher of the country's first newsmagazine, Panorama, that has been the market leader in the segment since its launch in 1962. In recent years Mondadori has strengthened its leadership in consumer magazines by launching new tiles and pursuing a policy based on partnerships and joint ventures with prestigious Italian and international companies.
DAVID DAVIES is MD of Grazia, ECM.
He is currently Acting MD Emap Elan, the division of ECM that publishes NEW WOMAN, more, BLISS and TOP SANTE.
David returned to general management in August 2004 after three successful years as Editor of FHM. Prior to this he was MD of FHM, ARENA, ARENA HOMME PLUS, and oversaw the successful launch of POP magazine with Katie Grand.
FIONA MCINTOSH is Editor-In-Chief of Grazia
She is a former Editor of Elle, Company and ES Magazine. During a three and a half year period at Elle, Fiona won PPA Editor of the year in 2000 and was two times winner of BSME Editor of the Year.
Fiona also spent seven years working in newspapers. Positions include Woman’s Editor of the Daily Mirror and Deputy Features Editor.
 Back to Magazine News & Articles Index
Publishers if you would like to send in your magazine news stories and press releases, we can make sure they appear on this page. |
