Future offers a complete solution to amateur photographers
25th November 2004
Digital camera portfolio strengthens identity
Future Publishing’s portfolio of digital camera titles have strengthened their position amongst the UK’s leading titles for amateur photography enthusiasts – with a new cross title brand identity.
Since launching in 2003 – Future’s camera titles – Digital Camera Magazine, Digital Camera Shopper and Digital Photo Effects have witnessed great changes in the digital camera market. As cameras become increasingly more powerful and cheaper – recent figures suggest that more than 18% of the UK’s adult population now owns a digital camera.
With this sharp uptake in mind, Future’s camera titles will now unify their brands behind its PPA award-winning flagship title Digital Camera Magazine. Using a cross-title masthead, fonts and front-cover flashing, the new look Digital Camera Shopper and Digital Photo Effects will help strengthen the currently strong proposition of Future’s camera portfolio.
Behind the recognisable worldwide brand of Digital Camera Magazine, the two titles will become an intrinsic part of Future’s complete solution for the amateur camera enthusiast. From buying a new camera right through to digitally editing your photos, the Future Publishing titles cover all options.
Lynda Burgess, Assistant Publisher, responsible for the Future’s digital camera portfolio says:
“The continuing evolution of the digital camera market means that enthusiasts now have access to some incredibly powerful equipment. Our magazines are ideally placed to appeal to this growing audience.
“By rebranding we aim to establish the Future digital camera brand as a key player in the camera magazine market, using Digital Camera Magazine as the core product with Digital Camera Shopper and Digital Photo Effectsas flanking titles to deliver a complete solution for amateur and aspirational photography enthusiasts.”
Ends
About Future Publishing’s digital camera portfolio:
Digital Camera Magazine – the all-encompassing title that helps you take better pictures. Packed with reviews, photography and how-to features the magazine is real all about taking photos.
Digital Camera Shopper – the authoritative buyer’s guide for people wanting to buy a digital camera.
Digital Photo Effects – the magazine that helps you to edit your picture and make the most of your photographs.
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