GreatMagazines launch digital living magazine
27th October 2006
Today’s technical-savvy consumers want to be expertly informed, but not swamped with dull information, when they are choosing electronics, and DIGITAL LIVING is the answer
Emap Active, the UK’s leading specialist magazine producer, who produce market leading titles across markets as diverse as golf, football, and photography, have announced the launch of DIGITAL LIVING, which will guide readers through the maze of new digital technology.
The magazine will target men aged 30 plus who buy consumer electronics, including mp3 players, tvs, hi-fis and cameras. These consumers want to make an informed choice when buying expensive digital equipment for home and work, and they are seeking a source of information that is neither superficial, or overly complex.
The Autumn 2006 launch issue of DIGITAL LIVING goes on sale on 5th October 2006, priced £3.99. It will be widely available across the UK and stocked at outlets including WHSmith, Tesco, and Borders.
Rob Croxall, General Manager, explains the ethos of DIGITAL LIVING:- “DIGITAL LIVING was created as we believe there’s a gap for male magazine readers, who have embraced the digital revolution and have a thirst for knowledge which is currently not being serviced by the current range of lifestyle or specialist titles.
He continues:- “We want to produce a magazine that will demystify the digital world and give it’s readers reassurance and confidence. Although the men’s market as a whole is having a tough time, specialist titles like our own DIGITAL PHOTO, go from strength to strength, and that gives us a great deal of confidence in the concept of DIGITAL LIVING.”
DIGITAL LIVING will be edited by Bruce Black who published What Hi Fi for many years, and is well known in the consumer magazine world. Bruce comments:-“ Personally I have struggled to find the information I want about digital products and the whole convergence arena. It's a massively vibrant market but equally somewhat daunting and confusing. With DIGITAL LIVING, my aim, and the experienced team of writers we have assembled, is to tell it like it is, covering the digital ground through features, interviews, tests and practical, hands on information. And above all else, we want it to be a damned good read.'
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