New Monthly Launch From Esprit
31st January 2005
The UK’s first health, beauty and wellbeing magazine for 40+ women is to launch monthly.
Health Plus magazine from emap esprit hits the newsstand as a new-look glossy monthly from the May 05 issue. Inspired by age-defying 40+ celebrities, including Kim Cattrall, Nigella Lawson, Jerry Hall, Madonna, Sharon Osborne and Terri Hatcher, Health Plus readers want to take care of their changing physical and emotional needs so they can enjoy life to the full.
Health Plus is exploiting a gap in the market, addressing a new breed of 40+ women who want to look and feel their best and live a younger lifestyle than ever before,’ says Colette Harris, Editor/Publisher.
‘The 40+ market is a really exciting place to be, not only because there are over 7 million women in the marketplace, but because society at large, beauty, travel and health companies are finally starting to sit up and take notice of their needs and their consumer power.’
Unlike other magazines Health Plus has a strict editorial policy and will only use coverstars who are over 40 years old and to be true to the title’s integrity wrinkles are celebrated rather than air brushed. So far readers have welcomed this groundbreaking attitude, which is backed up by an impressive sales history.
'Health Plus offers readers a wide-ranging editorial mix of gorgeous anti-ageing beauty and fashion, inspirational real life stories and unique health information (with lots of focus on menopause).
Sam Fitz-Gibbon, Publishing Director of emap esprit’s maturity portfolio comments:
‘Health Plus has had a great year, overachieving all commercial targets despite infrequent on sale dates – and we know there’s an even bigger opportunity for Health Plus with a monthly frequency. It’s an exciting project, leading the market trend for addressing the 40+ audience in a real and engaging way.’
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